Eric Smallwood and the Apex Marketing Group, Inc provides advertising and branding consulting services and customized sponsorship & brand analytics/feasibilities for municipal/venue owners, commercial brands with an initial focus on the analytics and product placement market segments.
Apex Marketing Group can provide GFS Associate clients with the following primary services:
• Sponsors/Branding Analytics & Corporate Consulting
• Advertising, Naming Rights & Sponsorships Sales & Service – at Municipal, Sports & Entertainment venues
• Commercial Rights Feasibility Research & Analytics – Private, Municipal
or P3 owned/managed venues
Background on Apex’s Senior Leadership
1. With over 16 years of industry experience in a variety of roles providing results driven consulting services for clients.
2. Apex’s Team has negotiated strategic alliances and long-term business relationships with key decision makers located worldwide, including United States, Canada, Croatia, United Kingdom and Abu Dhabi.
3. Apex’s Team has built corporate marketing alliances and vending partnerships with numerous Fortune Global 500 companies and can leverage current & past relationships to secure partnerships.
4. Apex’s Team has managed all facets of a commercial rights sales program; direct various concurrent operational tasks including quantitative analysis, policy development, new business prospecting and solicitation, contract negotiations, strategic development and account management.
5. Apex’s Team has provided extensive support on corporate, brand and facility research, sales materials development, and significant competitive analysis to a variety of clients.
6. Apex Marketing Group offers a unique analysis tool for brands, venues & municipalities (ApexMetrics) to analyze and measure their sponsorship initiatives. This analysis tool is catered to the client’s needs utilizing Apex’s senior leadership and their 15+ years of evaluating advertising and sponsorship assets.
7. Over the past 16 years, Apex’s leadership was responsible for opening and providing commercial rights services and planning development for various Arenas, Stadiums & Convention Centers taking them from pre-opening through full operation.