The Lakeland Center

lakeland 2                city of lakeland logo

The Lakeland Center is one of Florida’s most historic venues and serves as one of Central Florida’s premier convention, conference, banquet, meeting and entertainment destinations.

Conveniently located a short drive from Tampa or Orlando and two international airports, The Lakeland Center features a multi-purpose (curtained) 8500-seat arena, two 25,000 sq. ft. exhibit halls, a 2,300 seat Broadway theatre and meeting rooms. With over 100,000 sq ft of available space, the venue can accommodate a wide variety of events from 10 to 10,000 persons.

GFS Associates was retained by the city of Lakeland and The Lakeland Center to review and analyze several components of its operation.

GFS Associates assisted the Lakeland Center and the city of Lakeland in reviewing its current operation and provided peer review information on how to maximize current and future operations.

  • This included:
    Financial reporting
    Event pricing
    Comparison to similar facilities and benchmarking
    Major competition
    Commercial rights opportunities
    Assessment of current facilities
    Future space requirements
  • Multiple site visits interviews with members of the management team including food and beverage operation.
  • Interviews with 18 major event presenters.
  • Benchmarking financial data of similar facilities.
  • Benchmarking data from industry sources in particular the International Association of Venue Managers. (IAVM)

And our own experiences in the management of similar facilities through out North America

GFS Associates Involved:

  • Mich Sauers
  • Barry Strafacci
  • Lane Miller


Client Contact:

The Lakeland Center
Executive Director Tony Camarillo 863-834-8133
The Lakeland Center
701 W Lime St.
Lakeland, FL 33815
Main Numbers
Administration: 863-834-8100
Administration FAX: 863-834-8101